Made to Stick - by Chip & Dan Heath - My review

Made to Stick provides insight regarding why some ideas take hold while others do not.  The authors Chip and Dan Heath use entertaining stories to demonstrate  that effective communication changes people.  The Heath brothers accomplish this by explaining how people think, how the reasons behind decisions are not always immediately evident and even counter intuitive.

Borrowing from successful advertising campaigns and teaching regimens, the Heaths cover some ingenious methods used by those who not only want to get their message across but, to make it stick. 

It may be a stretch to classify this book in the category of meta-cognition.  However, it does heavily deal with how people think and how yet others have capitalized on that knowledge to develop effective advertizing campaigns and successful educational endeavors.  The worthiness of a book such as this has to do with the sway these techniques hold in recruiting change of thinking and more importantly, how easily they can be applied in other situations where change is the goal.

Don't let the length of this cursory review dissuade you from reading Made to Stick.  It is a great book with many useful, practical insights.